In December 2015 we released our strategic plan that sets out our vision, our goal, and our three strategic objectives.

Our vision is that the power of where drives New Zealand’s success

Geographic information matters. It tells us where things are and helps us plan for the future and make good decisions. It enables us to build and care for our resources and property, and recover faster from natural disasters. This information needs to be easy to find and use, alongside all the other information that New Zealanders, businesses, communities and government use every day.

We have the opportunity to increase the significant contribution that geographic information already makes to New Zealand’s success – its economic, environmental, social and cultural prosperity.

Our goal is to grow by tenfold the value created for New Zealand through the use of geographic information over the next decade

We will achieve our goal by being the champion for geographic information to inspire better decisions and innovation. We want to support anyone making any decision where location matters. Better access to geographic information enables:

  • lower transaction costs for finding information
  • faster planning and decision-making
  • more sustainable decisions
  • greater resilience and faster recovery from natural events.

We have three strategic objectives to deliver on our vision and goal

Our strategic objectives are the critical things we need to do to achieve our goal. Over the next ten years, we will focus our actions and align our skills and resources with these strategic objectives.

Increase the use of geographic information

We will drive the delivery of accessible and usable geographic information for industry and government to provoke better decisions and inspire innovation.

Unlock the value of property

We will target New Zealand’s property information so that people making decisions on Crown land, Māori land, and urban intensive areas can realise its potential.

Improve resilience to natural events

We will enable those who are making decisions on the impacts and risks of natural hazards to have the right information that will help protect New Zealanders and their assets.


We will review our progress regularly and if necessary adjust the strategic objectives to ensure they remain the right ones to achieve our goal.

Further information on each of the strategic objectives is provided over the following pages.