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Official Information Act release

Request for all information relating to a tracking link received in an email by the requestor.

Toitū Te Whenua uses Mailchimp to send mailouts to users to our services and other customers. By default, Mailchimp converts links to website addresses into tracking links. Mailchimp’s tracking links let it count the number of people who open our emails and click on links. Click information is used to help us understand if the information we link to in our newsletters is of interest to recipients. Information relating to these tracking links was provided, with some redactions made under Section 9(2)(a) of the Official Information Act.